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Data Science

Data + Data Science = Better Results

Using data science to empower your company through predictive modeling, customer segmentation, site location, trade area analysis and many other applications is imperative to compete in today’s marketplace.

Customer Acquisition
Predictive Modeling

Altair Data Scientists have expertise in building predictive models, development of segmentation strategies, and analyzing trade areas for site locations. By applying various analytics, you can achieve higher response rates, highly targeted prospects, and a maximum return on investment for your new customer efforts. Imagine marketing to only thirty to forty percent of your prospects, yet having almost all of the same conversions. That is possible with data modeling.

Customer Segmentation

To improve your onboarding, customer retention, and customer attrition strategies, Altair helps you by appending a wide range of data attributes to develop customer segmentations that allow you to reach the right customer…at the right time… through the right channel… with the right offer. Customer Segmentation is becoming increasingly popular, but creating those segments is not as easy as it may seem. Let us do the heavy lifting for you.

How Does Altair Get Better Results?

Fresher Data

In our 16+ years of compiling data, we’ve found that the fresher the data, the better the marketing results for our clients. We update daily and it pays off for you.

More Flexibility

We know speed and flexibility allows you more time to respond and react to market changes. Our data analysts are the best in the business, giving you more time to spend on the business while we take care of the data.

Powerful Analytics

We fix models built elsewhere that don’t work. How? Our Data Scientists know our data and are constantly using new techniques to squeeze more responses and better results for our clients campaigns.

Think we might be a good partner?

We have gathered many case studies showing how marketing managers are growing business by effectively using data and analytics with Altair.